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Product50 years of considered craft

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We are proud of our work towards becoming more sustainable, with approximately 50% of our women’s collection currently being made using sustainable elements.

We're committed to using organic cotton, grown using methods that are kinder to the environment. It avoids toxic pesticides and synthetic fertilisers which makes production safer for people and wildlife.

Currently 40% of all our cotton is organic throughout our collections. By 2023, over 95% of all our cotton will be organic, recycled or from a sustainable source.

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We use recycled fabrics like polyester, our recycled polyester is made from PET plastic bottles which are formed into strings of yarn, before being dyed and woven together to create a soft-touch texture. And one of our key fabrics is LENZING™ ECOVERO™ viscose, which is sustainable, derived from certified renewable wood sources and made using eco-responsible production methods. It generates up to 50% lower emissions and water impact than traditional viscose, contributing to a cleaner environment. It has been certified with the EU Ecolabel, meaning it has consistently high environmental standards from raw material and production to distribution and disposal.

Currently 35% of our viscose is made in a more sustainable way, either recycled or with LENZING™ ECOVERO™ viscose. By 2023 all our synthetic fabrics will be made from recycled or more sustainable sources.

Where we are going

Animal welfare is also important to us. We never use real fur or mohair in any part of our products. We ensure the only animal-derived materials we use are by-products of the food industry. We take special care to ensure any luxury yarns are sourced only from producers who uphold high standards in animal husbandry. We prohibit any animal testing in the development or manufacture of our products.