Designed in London by a small team of female creatives, East combine their confident use of colour with nostalgic prints to perfect their brand style. Inherently bohemian with a contemporary feel, they value each of their incredible artisans and the traditional techniques they use, creating a kinder approach to fashion.

Pink and green florals brighten the blue background beautifully on the Damson dress, creating a piece that's as suitable to style in summer as it is in autumn. Fall in love with the floaty silhouette, including a loose bodice with bishop sleeves and a midi length skirt that allows free movement all day long. Finished with an embellished neckline and soft gathers over the bodice.

Designed in 100% sustainable viscose georgette with a LENZING™ ECOVERO™ slip. Sizing in-line with East. Blue