When it comes to booking holidays and shopping for beachwear – the early bird catches the worm. And this year’s must-have item? The versatile kaftan.
Bursting into the fashion scene in the late 60s, it didn’t take long for kaftans to takeover Hollywood. From Grace Kelly’s iconic collection to Valentino’s bohemian designs that call for a summer full of festivals, kaftans are an affordable investment that never dips in desirability.
They’re light. Airy. And take up minimal space in your suitcase (read: More room for accessories). So, between floaty swimsuit cover-ups and open profiles that blur the boundaries of kimonos to beach dresses you can wear everywhere, there’s a kaftan for every eventuality.
Discover our fashion team’s favourite kaftans to shop now, regret never…
Exotic escape? Lean into the tropical trend with styles that guarantee compliments.
Think abstract geometric prints and bohemian pom-pom trims across sheer fabrics that show off your swimwear, or bold palm prints on kaftan dresses you can wear everywhere. Just don’t forget this season’s must-have accessory: A large beach bag.
After something you can wear home or away? Try this super versatile bandeau beach dress.
The one thing everyone wants after a day in the sun? Tapas and tipples in the nearest town. Go from beach to bar, without the need to run home for an outfit change, in our short beach dresses. Reach for a kaftan dress with beautiful embroidery or something with bohemian tassels or a touch of sparkle for an easy day-to-night look. Our fashion team loves styling them to dinner with a pair of wedges, statement clutch and layered jewellery. Call it, “St Tropez chic”.
For those who love quiet luxury, join the club. We can’t keep this One Hundred Stars Giant Willow Kaftan in stock. Inspired by beautiful Japanese scenery, lean into an effortless beach look (that literally requires zero effort) with flat sandals and a straw hat. Cue: Slow strolls around beachside boutiques.
We know, we know. You’ve found the perfect swimsuit and the last thing you want to do is completely cover it up. Say hi to your new best friend, the open kimono. In maxi, midi and mini lengths, there’s something for everyone. Did we mention they look just as good styled with a pair of denim shorts or jeans for festivals too?
Effortless, versatile and forever chic, we’re crowning The Kaftan as summer’s #1 style staple.
Feeling inspired? Shop our full beachwear collection to discover even more holiday heroes.
