The brand: Made for little ones now, and in five-years time, Frugi are masters of grow-with-me details, playful designs and gentle, conscious fabrics.

The product: Coolest bag in the classroom. Patterned with unicorns, flowers and stars with a reflective print detail, this backpack is a magical accessory for all of life's adventures. Features include a main zip compartment, front zip pocket, elasticated side pockets for their water bottle, carry handles and classic shoulder straps. Our favourite part? The cloud-shaped name badge to minimise bag mix-ups.

The fabric: Designed with 100% recycled polyester.