With so much talk of 'Living in Harmony with our world', 'Our roots' and the 'Values that put people first', we really wanted to do something more, something tangible, that would enable us to put our Ethics into Action.

And action is what the Monsoon Accessorize Trust, founded in 1994, is about. The Trust helps disadvantaged women and children in Asia through its practical programmes focused on education, health and income generation.

Since then, we have worked on numerous projects throughout Asia, helping to develop sustainable livelihoods within communities.

Today, we are funding projects that reach some 10,000 women and children every year – including a programme in India to provide health care in remote villages, another to help cotton farmers convert to organic methods and a scheme in Afghanistan to help women to make a living from their traditional embroidery craft.

To find out more about the work we do with the Monsoon Accessorize Trust, please visit our website www.monsoontrust.org or click here to see a film about Jodie Kidd’s latest visit to Trust projects.