We don't want to leave heavy footprints on our wonderful world, so encourage recycling, fair-trade and energy saving across our business.

Aims and objectives
Long before 'being green' became the rage, we were producing clothes made in Indian villages using hand-loomed cotton, local crafts and vegetable dyes. To this day we remain committed to these green fingered origins and encourage recycling, fair trade and energy saving across our business. Take, for example, our initiative to reduce our air miles, our drive to get rid of any and
all unnecessary packaging and our swanky upgraded recycling facilities at HQ.
Our goal is to operate in the most sustainable way we can. There is so much we want to do, but because we have to start somewhere, we're focusing on:

Keeping our footprint light by reducing energy use;

Lessening our packaging and waste;

Promoting 'long life' sustainable fashion.

Click here to see a film about what this all means in practice, as told by our founder and Chairman, Peter Simon.

Organic cotton farming India/Oxfam		Hand Block printing, Rajasthan India

Energy

Reducing energy used per square foot in our UK stores, warehouses and Head Office through energy management initiatives.

Integrating eco friendly criteria into our shop design and refit programmes.

Ensuring that products are delivered by sea wherever possible. Our target is to reduce our use of air freight by 20% between 2009 and 2012.

Packaging & Waste

Implementing a "Green Action Programme" across UK stores and Head Office to make us super efficient at recycling and green housekeeping.

Introducing rainwater harvesting and expanded recycling facilities in our Head Office.

Removing any unnecessary packaging and using only FSC paper and biodegradable plastic wherever possible. To find out more about our packaging initiatives, click here.

Sustainable Fashion

Building on our commitment to Fairtrade and Organic cotton by helping cotton farmers in India convert to organic methods.

Helping to mainstream ethical and eco design through our sponsorship of Esthetica at London Fashion Week.

Supporting fashion students at the London College of Fashion and the Pearl Academy in India in developing and using sustainable fabrics.

Promoting long-life fashion with our Clothes for Life campaign.

Letting you know, from time to time, how we are getting on with the above, and also the new things we want to do!